AI Insights · Timothy · July 2021
Top Health and Fitness Apps in Kenya for Q2 2021: Performance Insights
Discover the performance trends of leading health and fitness apps in Kenya during Q2 2021, based on data from Sensor Tower.
During the second quarter of 2021, the top health and fitness applications in Kenya showed varied performance across downloads, revenue, and active users. Here's a closer look at the trends for the top five apps:
Flo Period & Pregnancy Tracker from FLO HEALTH UK LIMITED saw a notable increase in weekly downloads, peaking at approximately 1.7K in mid-April. The app's weekly revenue also showed an upward trend, reaching around $900 in late April and late May. Weekly active users fluctuated slightly but maintained a high level, starting at 49.7K in late March and peaking at 60.6K in mid-April.
Calm by Calm.com had a significant spike in weekly revenue in mid-April, hitting around $1.2K, while its weekly downloads peaked at over 1K in the same period. The app's weekly active users remained relatively stable, hovering around 3.7K to 4.5K throughout the quarter.
Strava: Run, Bike, Hike from Strava, Inc. experienced consistent weekly downloads, averaging around 400-500. Its weekly revenue saw a peak of approximately $820 in mid-May, and weekly active users remained steady, ranging from 9.1K to 10.2K over the quarter.
BetterMe: Health Coaching by BetterMe Limited had a notable increase in weekly downloads, reaching over 1.1K in mid-April. The app's weekly revenue fluctuated but peaked at about $410 in early April. Weekly active users showed a general downward trend, starting at 3.2K in late March and ending at 1.7K in late June.
Fitbit: Health & Fitness from Google had a steady weekly download rate, with minor fluctuations around 100-140. The app's weekly revenue showed a gradual increase, peaking at $389 in the final week of June. Weekly active users remained stable, averaging around 2.8K throughout the quarter.
Data for this analysis comes from Sensor Tower, where you can find more detailed insights and trends.